Why The OFF MKT Is Different and Why That Difference Matters

Most owners who consider selling a childcare business or facility are forced into choices they should not have to make.

Do you sell the business or the real estate?
Do you prioritize confidentiality or competition?
Do you rely on a small buyer list or try to reach the full market?

These tradeoffs usually exist because everything is bundled into one role and one process.

The OFF MKT was built to change that.

The OFF MKT Is a Technology Platform Not a Brokerage

This distinction is intentional and important.

The OFF MKT is a technology platform designed to create broad exposure in a verified and discreet environment. It is not a brokerage and it does not represent buyers or sellers.

The platform exists to solve a real problem in the childcare market. Without shared data, owners are forced to make decisions based on anecdotes, outdated comps, or information that sits behind closed doors.

By allowing owners and buyers to engage in one place, The OFF MKT creates real market signals around demand, pricing, and structure that did not previously exist.

That data benefits everyone.

Broad Exposure Without Losing Control

Confidentiality should not require limiting competition.

One of the biggest shortcomings of traditional quiet sale processes is that sellers often have little visibility into who is seeing their opportunity or who is being left out.

The OFF MKT is designed to provide broad exposure to all qualified buyer types while maintaining discretion.

That includes private equity groups, regional multi site operators, and local owner operators using SBA financing.

All engagement happens in a controlled environment. Buyers are verified. Information is shared intentionally. Sellers gain visibility into market interest without public listings, mass marketing, or disruption to staff, parents, or licensing.

This is not a black box. It is a transparent marketplace.

Business Value and Real Estate Value Are Treated Separately

One of the most common mistakes in childcare transactions is blending business value and real estate value into a single headline number.

They are different assets. They trade on different metrics. They attract different buyers.

The OFF MKT allows those values to be understood independently so sellers can see how different buyer types and structures impact outcomes before committing to a path.

When it is time to execute, that clarity matters.

Brokerage and Execution Are Handled Separately

While The OFF MKT creates the marketplace, brokerage services are provided separately.

Aaron Kraft of Kidder Mathews provides the advisory and brokerage services that allow transactions to move from insight to execution.

That includes valuation guidance, deal structure, buyer coordination, negotiations, and closing management.

This separation allows sellers to benefit from broad market participation and data driven insights while also having an experienced advisor managing the transaction itself.

Each role is clear. Nothing is blurred.

Why Participation Comes First

The first step is not listing something or committing to a sale.

The first step is understanding the market.

By joining The OFF MKT and engaging, even passively, owners help create the data that leads to better pricing, better timing decisions, and better outcomes for everyone in the industry.

This market has long suffered from a lack of transparency.

The OFF MKT exists to change that by building a shared dataset the right way.